The owner is the multiplier. Not the logo. Not the website. Not the SEO.
The 30-point traffic gap between visible and invisible businesses traces back to one variable: whether AI can find the person behind the company.
We scored every business on two axes: company visibility and owner visibility. Then we measured what happens when they don't match.
Inside: the five-industry breakdown, why 92% of businesses have schema markup and it doesn't matter, the quadrant that predicts traffic decline, the $2.8M owner multiplier, and what the top 2% of owners do that the other 98% don't.