The owner is the multiplier. Companies with visible owners are growing. Invisible ones are declining. The gap is $5.6 million over three years.
The Business Visibility Index is the first study to measure whether AI systems can find, cite, and recommend real businesses and the owners behind them. We ran 2,400 queries through Perplexity Sonar Pro, scored every business on a 100-point scale, and modeled the three-year revenue impact.
Inside the report: visibility scores across five industries, the 30-point traffic gap between visible and invisible businesses, why AI traffic converts at 4.4x, the $2.8M owner multiplier, and what founders who post just 10 times a year on LinkedIn get that others don't.